
Looking back over some of my blog posts I realized I have failed miserably to incorporate any marketing articles, product reviews or super cool ads. I can admittedly say that I use my blog as an "escape" from my day-to-day. However, I originally started this blog to bring you some of the coolest marketing initiatives out there, especially the ones that directly relate to use women. Why women? Because WE make up over 80% of the purchase decisions for our household. Having worked at a
Marketing-to-Women (M2W) agency I am naturally drawn to all brands, companies or products that speak to use. As I come across note-worthy M2W initiatives I will share my thoughts and opinions in this NEW
M2W Column. I hope these posts provide you with information and entertainment along the way!
According to a recent article,
Why Millennials Are Impulse Shoppers, Millennials (Gen Y 20-30) are the next big-ticket consumer group. With a buying potential of $54 million, Millennials are expected to surpass the Baby Boomers in CPG spending over the next 3 years. So obviously marketers are taking time to get to know us. Do you consider yourself and impulse shopper? I do, especially on pay-days! Why is that? Here are some interesting stats from the article. Click
here to read the full story.
- Millennials like better-for-you/healthier options and will usually trade-up when shopping (Agreed, I would rather pay a premium price knowing it's good for me or that it was produced locally)
- We use less coupons and shop with out a budget -- making our decision process very short (I try and try to shop on a budget, I swear!)
- We live in the "get it done" moment -- "Does this work for what I need now? If so, I will move on to the next." (Totally me when I grocery shop, usually I'm so focused on dinner that night I forget to pick up lunch for the following day)
- Millennials are drawn to stores with user-friendly layouts with variety and there is also an emotional connection to where they shop (Thank you Target!)
So all you Millennials how do you and your shopping habits stack up to the above? Do you fit right in or go against the grain? If the later, any tips on how to make slower (maybe better) purchase decisions?
Also, what do you think of this column? Would you want more?
{image via flickr via firstindy}